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Why does a character's size matter so much?

I think it’s safe to say that when you hear the name “TinyBots,” you might picture microscopic creatures living under a baseboard or inside a clock mechanism.


Our bots aren’t bugs. They’re about 100–110 centimeters tall. That’s the average height of a 4- or 5-year-old child. Why was it so crucial for us to settle on this exact size?


In animation, scale dictates empathy and perception of the world:


  • If the character is the size of a mouse, the surrounding world automatically becomes hostile (a falling pencil is a deadly threat, just like in an action movie).


  • If the character is a giant, it’s a story about clumsiness.


  • When the character is the size of a preschooler, the on-screen world aligns with the real world of our young viewers.


We want the child on the other side of the screen to see not a “pet,” but an equal friend (Peer-to-Peer empathy). Mirror neurons work most effectively when we physically identify with a character. Our sets, table heights, and doorknobs in the TinyBots world are designed for this specific height.


In our studio, we don’t rush into animation until the physics and geometry of the world are calibrated down to the millimeter. Preparation is everything.


Stay tuned for production updates - there’s a lot of exciting stuff coming up.

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